Factors influencing green hotel revisit intentions after the COVID-19 in Bangladesh

PurposeThe purpose of this study is to explore the factors influencing customers' revisit intentions of green hotels after the COVID-19 pandemic.Design/methodology/approachThe study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data.FindingsThe findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions.Practical implicationsThe findings of the study may be useful to hotel operators in formulating focused business strategies improving customers' green hotel revisit intentions and coping with the new normal business environment of the hospitality industry.Originality/valueThe study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.

Afforestation intentions for mitigating carbon emissions in the post-COVID-19 perspective: the case of green hotel visitors in Bangladesh

PurposeThis study aims to explore green hotel visitors' afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective.Design/methodology/approachThis study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3.FindingsThe findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI.Practical implicationsThe findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors' positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry.Originality/valueThis research presents a distinguished case highlighting how the green hotel guests' perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.

Determinants of intentions to use the foodpanda mobile application in Bangladesh: the role of attitude and fear of COVID-19

PurposeThis study investigates the determinants influencing customers' intentions of using the foodpanda mobile app during COVID-19 pandemic.Design/methodology/approachThis study is based on review of the literature studies and 388 usable data collected from respondents having prior experiences in online food delivery (OFD) services in Dhaka city in Bangladesh. The subsequent data are analyzed through structural equation modeling using Smart PLS 3.3.3.FindingsThe findings show that perceived usefulness (PU), ease of use, convenience, attitude and fear of COVID-19 significantly impact intentions to use foodpanda mobile app (ITUFPMA) and attitude. Further, attitude partially mediates between PU, ease of use, convenience and ITUFPMA. Moreover, fear of COVID-19 moderates the strength of association between attitude and ITUFPMA.Practical implicationsThe findings of the study may be useful to OFD service operators in formulating business strategies for improving customers' foodpanda mobile app use intentions and coping with competitive business environment of sharing economy sector.Originality/valueThe study presents a unique case highlighting what are influencing customer intentions toward OFD services during COVID-19 context. The current study provides important insights for industry operators by integrating PU, ease of use, convenience, attitude and fear of COVID-19 in examining ITUFPMA during COVID-19 situation.